Colorado Department of Public Health and Environment News Release

FOR IMMEDIATE RELEASE

Wednesday, April 15, 2009

CONTACT
Lori Maldonado
Deputy Director, Office of Communications
303-692-2028

Physical Activity and Wellness Experts Encourage Coloradans to Turn Off TVs for a Week to Promote a Healthier Lifestyle

DENVER--The Colorado Physical Activity and Nutrition Program is encouraging families and communities across Colorado to participate in “Turnoff Week,” by turning off their televisions and video games for seven days, April 20 through 26. The event is designed to fight obesity, improve literacy and encourage stronger community involvement.

Eric Aakko, director of the program that is based at the Colorado Department of Public Health and Environment, said, “The average American spends nine hours each day in front of electronic-screened media. In the course of a year, Americans spend more time in front of a screen than in school, at work or in bed asleep. Turning off the television is one small step individuals and families can take toward a healthier lifestyle.”

Aakko said the purpose of Turnoff Week is to take an extended break from screens, which consume so much of our free time. “It’s a chance to read, be more physically active, converse, think, create and do. We want to link people back into their communities by reminding them to utilize their local resources such as parks, trails, playgrounds and recreation centers,” he said.

Turnoff Week is an annual event, with schools, libraries and community groups participating around the world. The event is coordinated by the Center for SCREEN-TIME Awareness, an international nonprofit organization that empowers people to take control of the electronic media in their lives, reduce overall screen time and promote healthier lives and more vibrant communities. For more information, visit www.screentime.org. For information about obesity prevention, physical activity and nutrition, visit LiveWell Colorado’s Web site at www.livewellcolorado.org.

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