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 "Own Your C" is a campaign that seeks to help young people make the connection that their choices define who they are and who they will become. The campaign recognizes making individual choices empowers youth to make educated decisions, including the choice to become or remain tobacco free.
The C-Ride is a branded ice cream truck, featuring a backlit chrome “C” hood ornament, airbag suspension and custom rims, custom lighting and sound and a freezer for distributing C popsicles.
Equipped with a street team, the C-Ride extends the brand to rural and mountain communities in America, as well as serving as a distribution point for tobacco cessation materials.
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